Supertram launches new winter campaign

Supertram has launched a new advertising campaign across Sheffield and Rotherham, encouraging more people to discover how simple and convenient travelling by tram can be.

Following the completion of our planned network improvement programme for 2026, we'd like to thank customers for their patience and understanding during periods of disruption and changes to services throughout the year.
From Manor Top and Gleadless Townend to Delta Junction and Hillsborough, work has taken place across the network to maintain and improve our infrastructure for the future.

While this year's planned programme is now complete, work continues at Birley, where we are working closely with the Mining Remediation Authority to address an infrastructure issue. Find out more >

Supertram winter campaign billboard

Making more journeys by tram

The new campaign aims to remind local people of the benefits of choosing Supertram, whether they're commuting, shopping, visiting local attractions or enjoying everything Sheffield and Rotherham have to offer.

With the opening of our new Magna Tram Train Station earlier this year, travelling to popular destinations is even simpler. Customers can park for free at one of our Park and Ride sites, then continue their journey by tram to enjoy a visit to Magna, a shopping trip to Parkgate or a day out in Sheffield city centre, including the Christmas markets.

As part of the campaign, we're delivering travel information flyers to more than 30,000 households across the Rotherham area throughout November. Covering communities from Brinsworth and Greasbrough to Kimberworth and Rawmarsh, the flyers share useful information about local tram services, Park and Ride locations and the benefits of travelling by tram.

Supertram winter campaign flyers

We've also taken the campaign out into the community. Our team recently visited Parkgate Shopping Centre, where we spoke to shoppers, answered questions and helped people find out more about planning their journeys by tram.

Look out for our adverts

Throughout November and December, customers will also hear our new radio adverts on local stations and music streaming platforms, alongside roadside billboard advertising and eye-catching AdBike displays across Sheffield and Rotherham.

Together, these activities will help us reach more people across the region, sharing simple travel information and encouraging drivers to consider leaving the car at home for more of their journeys.

Supertram winter campaign advertisement

Park and Ride makes travelling super simple

With 9 Park and Ride sites with hundreds of car and bike parking spaces across the Supertram network, it's easy to combine the convenience of driving or cycling with the benefits of travelling by tram.
Whether you're travelling from Rotherham, Meadowhall or Sheffield, you can park for free and continue your journey by tram:

Rotherham: Park at Parkgate or Magna. There is also limited parking available at Rotherham Central
Meadowhall: Use Meadowhall Interchange, Carbrook or Valley Centertainment
Sheffield: Choose Nunnery Square, Middlewood or Malin Bridge

It's a convenient way to avoid the hassle of city-centre parking, while enjoying a more sustainable way to travel.

Jasmine Thompson, Senior Marketing and Communications Manager at Supertram, said:
“Our aim with this campaign is to make sure people know just how easy it can be to travel by tram and the options available to them. Whether it's using Park and Ride for a trip into the city, visiting Magna or Parkgate, or simply making everyday journeys, we want to help more people see Supertram as a convenient alternative to the car. By combining our advertising with information delivered directly to local households and conversations with customers in the community, we hope to encourage more people to give the tram a try.”

Keep an eye on our website and social media channels for more travel information, upcoming initiatives and details of our Christmas timetables.

Ready to give the tram a try? Plan your journey.