Advertising across the Supertram network
Reach over 9 million passengers each year by advertising across the Supertram network, placing your brand in
high-visibility locations across South Yorkshire.
Connect with South Yorkshire through Supertram
Supertram helps brands connect with South Yorkshire at scale, placing your message into everyday journeys across the region. With over 600,000 passenger journeys every month, your brand becomes part of daily life for people travelling to work, study, shop and enjoy leisure and events.
Why advertise on Supertram?
- Reach a broad, local audience - Over 600,000 journeys each month connect commuters, students, shoppers, families and visitors, giving brands powerful reach with strong local relevance
- Longer dwell time, greater impact - Onboard advertising benefits from extended dwell time, giving your message more opportunity to be noticed and remembered
- A trusted, everyday environment - As a familiar part of daily life, Supertram offers a credible platform that builds trust through regular exposure
- A sustainable advertising choice - Powered by 100% renewable electricity, Supertram allows brands to align with a greener, more sustainable way to travel
Advertising opportunities on Supertram
We offer a wide range of formats, from classic outdoor solutions to bold, immersive brand experiences.
6 sheets
High-impact, back-lit displays positioned at key tram stops across the network. Ideal for strong visual messaging and tactical campaigns.
Find out more about our estate development programme > Supertram unveils major upgrade of its advertising estate featuring new, bright eco-friendly posters
Tram super sides
Large-format exterior advertising that turns our trams into moving billboards. A powerful way to achieve city-wide reach and high frequency.
Wrapped tram
Make an unforgettable statement with a fully or partially wrapped tram. These campaigns deliver maximum visibility, moving through key routes and locations all day, every day. With our trams powered by renewable energy, wrapped trams also provide a compelling platform for brands wanting to showcase their environmental credentials.
Wrapped trams are ideal for:
- Major brand launches
- Retail and fashion campaigns
- Entertainment and event promotion
- Sustainability-led messaging
We’ve proudly wrapped trams for brands including E.ON, JD Sports, SumUp, PrettyLittleThing, and Full Monty.
Onboard posters
Placed inside trams, onboard posters benefit from long dwell times and repeated exposure. Passengers are seated, engaged and receptive, making this format ideal for brand storytelling, product awareness and call-to-action messaging.
Wrapped shelters
A new and highly creative opportunity, wrapped tram stop shelters allow brands to take over prominent locations and create standout presence in key areas.
These spaces are ideal for targeted campaigns, student-focused messaging, retail promotions and city centre takeovers. A range of locations may be available across the network, subject to feasibility and operational considerations. If you’re interested in specific locations, please get in touch with our team to discuss availability and options.
Bespoke and experiential campaigns
Looking for something different? We can support and review bespoke advertising requests that go beyond traditional formats. From kitting out an entire tram with IKEA furniture for the launch of the Sheffield IKEA store to creating immersive brand experiences, we work closely with advertisers to explore creative ideas and bring campaigns to life where possible.
More ways to engage with Supertram
In addition to our core advertising formats, we can also support a range of additional advertising and sponsorship opportunities directly through the Supertram team, including:
- Local social media brand activation support
- Onboard tram announcement voiceovers
- Sponsored paper tickets or route stops
- Scrolling messages on Passenger Information Displays (PIDs)
- Onboard entertainment, performances or live brand activations
- Partnership opportunities through our Tramendous Deals scheme
These options allow brands to integrate seamlessly into the passenger experience and create memorable moments.
Press, PR TV & broadcasting on Supertram
Supertram is available for filming, photography and broadcast opportunities across the network. For press, PR or production enquiries, please contact: marketing@supertram.com
Expert support, every step of the way
We work in partnership with Global, one of the world’s leading Media & Entertainment groups, and offer access to a dedicated Account Management team.
From initial ideas and planning through to creative guidance, copy and compliance, installation and campaign delivery, we make advertising on Supertram simple and effective, so your brand can travel further with Supertram.
Get in touch
To discuss advertising pricing, availability, or to build a tailored package to suit your budget and objectives, contact our team today: marketing@supertram.com
Please note:
All advertising opportunities are subject to availability, operational feasibility and approval.
Any imagery featured across our promotional materials (including the website and video) consists of current or previously paid-for brand creatives.